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Virtual reality takes on driving experiences

Virtual reality takes on driving experiences - News

As 2021 continues to bring new challenges due to the continuation of the pandemic that has haltered the world, one positive we’re seeing is technology being used in new and innovative ways! This is certainly the case with Abarth as they have gone above and beyond to allow potential customers to experience a drive in one of their vehicles!

They are leading the industry by creating an opportunity to take a virtual test drive for prospective 595 buyers. This is not ground-breaking technological development, however, it’s utilising contemporary technology to enhance the buyer experience and they’re the trailblazers for this idea.

The immersive experience will be sent to customers in a wooden crate which will hold a set of Bose Headphones and a VR set preloaded with 3 minutes of film.

The drive itself will take viewers through stunning Welsh countryside, encompassing beaches, mountains and gorgeous hills. This immersive experience is sure to capture the attention of its audience and it’s not just the scenery that stands out.

The attention to detail within the car and the atmosphere is truly outstanding. The flush details of the Abarth Plaque mixed with the interior of the vehicle makes this experience the closest you’re going to get before actually stepping foot in the car.

Alongside this, the audio is a crucial element to the entire VR experience. They have worked hard to emulate the roar from the 595’s 1.4 Litre, 163bhp engine and for those that have reviewed the reality, it’s very much a success!

Overall, Abarth’s approach to the current situation and offering customers a new platform and way of experiencing their products is superb. It’s innovative and shows they’re dedicated to showing off their engineering and the products they make.

This use of technology has never been more required than it is today, and here at Driving Experience we love to see development and innovation like this! Who knows, virtual reality driving experiences could be the next big thing, and we’ll be sure to consider using them in future, so keep your eyes peeled!

08 February 2021
Blog

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