We are issuing timely advice which highlights how this month is ideal for those in the market for a motor, such as an older model, or an approved used or second-hand car.
One of the main reasons is that March sees the arrival of new '26' number plates, meaning car dealerships are keen to get rid of old stock in February with the previous year's registration, especially if there's little space on the forecourt.
Additionally, February is one of the slowest months for car sales, with cold weather keeping people indoors and with post-Christmas bills to be paid, meaning car salespeople are more likely to negotiate on price.
The lack of other car buyers also gives potential car buyers more time to consider their options, with less pressure to make a rash purchase.
Imran Malek, corporate sales manager at DrivingExperience, said: "While February is famous for romance and pancakes, it is less well known in the UK as one of the best months of the year to buy a car."
"The UK's love affair with the number plate change, which happens every February and September, means the month before is an ideal opportunity to look for a four-wheel bargain."
"This is even more so in February when cold weather and a post-Christmas financial hang over are thrown into the mix, deterring other buyers and making deals even more likely."
Another February influence is that dealers are aiming to meet end-of-quarter (March) goals, meaning discounts are more possible.
Imran added: "Car buyers hold all the cards in February, putting them in a great position to pick up a bargain from dealers who are planning for the arrival of the new registration plates that are being launched in March."
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