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Ticket to ride... high speed passenger rides pull in youngsters and elderly

Ticket to ride... high speed passenger rides pull in youngsters and elderly - News

  • It’s a generation game as young and old ‘lap up’ high speed passenger rides
  • Kids as young as 7 can strap themselves into a Ferrari or Lamborghini
  • Demand for passenger rides surges as Christmas approaches

High speed passenger rides in exotic supercars appeal most to the two ends of the age spectrum, according to new research from our Driving Experience booking data.

The figures reveal that being taken for an exhilarating spin with a professional driver at the wheel is most popular with both juniors and the older generation in their 60s, 70s and 80s.

And it’s the very youngest who are leading the way, as 7 to 11 year olds make up half of all junior passenger ride bookings aged up to 18.

However, at the other end of the generational gap, the older market in particular has seen significant growth, increasing by 20% over the last year.

Alex MacGregor from said: "It appears that thrill seekers young and old are having all the fun with our high speed passenger rides. Going fast has an obvious attraction for children, while for those with a few more years on the clock, it makes a unique present or as a surprise to celebrate an older milestone with."

Among the supercars available to enjoy are Lamborghinis, Aston Martins and Ferraris, many capable of reaching speeds approaching 200 mph. However, it’s not just straight line speed that’s available to experience as drifting is also available as a passenger ride.

Alex added: "High speed passenger rides are consistently popular, but Christmas sees an increase in demand for passenger rides as shoppers look for more exciting and unusual gifts to give to loved ones, family members and friends."

To browse our full range of passenger ride experiences and book from forthcoming dates or purchase of our gift vouchers, head to our dedicated High Speed Passenger Rides page on the Driving Experience website.

21 September 2020

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